Fabelle launched ‘Societe De Chocolat masterclass series,’ a participative masterclass in chocolate learning with Billie McKay, Masterchef Australia Winner 2015. Fabelle is revolutionizing the perception of luxury chocolates by championing participative and immersive participation in the country. Fabelle master chocolatiers uniquely create these participative extravagance experiences in the chocolate boutiques based in ITC’s super-premium-luxury hotels at the live chocolate studios. Where chocolate lovers can interact with chocolatiers, witness live chocolate making and create chocolate creations as per their tastes and choices. Understanding this uniquely crafted participation, Fabelle’s Societe De Chocolat is a dedicated series of masterclass which aspires to foster the love for chocolates and inaugurate the nuances of making and appreciating luxury chocolates to the Indian consumer.Fabelle has witnessed a surge in consumer enthusiasm to understand the different aspects of chocolates. While interacting with customers at the chocolate boutiques, Fabelle Master Chocolatiers have increased insights that the consumers were remarkably intrigued by various origins of cocoa, different cocoa flavor notes; techniques involved in chocolate making like tempering, conching and were keen to learn how exquisite chocolate creations and desserts are crafted. They also noticed the sense of regalement that consumers felt when they were involved in the process of the chocolate making.
The Fabelle’s Societe De Chocolat masterclass series has been organized at all chocolate boutiques. Societe De Chocolat is an exclusive chocolate making program which is designed to create a better knowledge of chocolates and provide rich insights into the art of chocolate making. From knowing the sources of cocoa to melting and tempering the chocolate, creating chocolate to plating and serving the inventions the program aims to address all the intricate facets of chocolate making. Fabelle plans to conduct exclusive masterclasses with well-known international experts for the emerging chocolate connoisseurs in the country.
Billie McKay – First Global Mentor!In a first such initiative, Fabelle collaborated with Billie McKay, winner of MasterChef Australia 2015, as their first global mentor for Societe De Chocolat masterclasses. Billie along with Fabelle master chocolatiers hosted a masterclass and brought to life some of Australia’s most iconic desserts using Fabelle chocolates. Like the ultimate Ice-Cream Sandwich with Master Chocolatier Ruby, at ITC Gardenia, Bengaluru.The launch also saw Fabelle Master Chocolatiers introducing different types of cocoas used in the recreations of desserts, exhibited vital steps in processing the chocolates and many techniques involved in making the exquisite desserts. Billie McKay also shared exciting tips and tricks and revealed how different chocolates could be used to make simple in-home chocolate creations which were well appreciated by guests.This was followed by an interactive session between the people and the celebrity chef, where Billie McKay interacted with the guests and answered their queries. With this energy, Fabelle continues to authenticate itself as the true pioneer of luxury chocolates in India by further extending one of the brand’s core propositions, that of providing active and participative luxury.Billie McKay, Celebrity Chef & Winner of Master Chef Australia, 2015 stated, “Creating distinctive experiences is in itself an innovation and a step towards being unique and Fabelle as a brand champions that. I have always thought that a memorable experience comes with the urge to create something for yourself, by yourself. With Fabelle, one gets the opportunity to discover their passion for chocolates, and that is why my association the brand is so very special. Luxury has always been an end product and seldom do we get an opportunity to experience the creation. This has now been transformed by Fabelle into an active and participatory experience.”
Hemant Malik, Divisional Chief Executive, ITC Foods Division About ITC Foods said, “With the introduction of Fabelle’s Societe De Chocolat masterclass series, we enhance our focus on providing immersive chocolate experiences that are both unique and enriching and can be cherished by anyone who is a part of this special initiative. Fabelle plans to redefine exquisite luxury by transforming the art of chocolate making into a multi-sensorial affair while enabling consumers to understand the fine art of chocolate making. Fabelle Societe De Chocolat aims to present a unique and delightful experience for our consumers.”Fabelle Societe De Chocolat classes are administered by their highly skilled Master Chocolatiers, in the setting of their luxury boutiques in selected ITC hotels across the country, and consumers across markets have well received the lessons. Continuing the Societe De Chocolat initiative, Fabelle has now unlocked its doors to different sets of chocolate lovers like kids, children, mothers, and corporates, etc. in which the learning content is tailormade as per requirements.