Apple iPhone 8, iPhone X, TV & Watch 3 Launch

The long awaited day arrived; Apple presents its new products at Apple Park, the new headquarters of the giant of Cupertino.

Tim Cook entered the stage. “We dedicated this theater to Steve because we loved him and because he loved days like this,” he said. Apple’s current CEO recalled that the company’s founder was the one who dreamed Apple Park, the site where today was the presentation of the new products of the technology giant and began to conceive a decade ago.

Cook spent a few minutes talking about Hurricane Irma and other natural disasters that recently affected the population and asked the audience to make donations to help victims. He said that Apple would provide options for people to make their contributions through iTunes. The company is collaborating with the charity Hand in Hand.

The Steve Jobs Theater, which officially opened today, has 11,000 square feet and has a capacity of 1,000 people.

Apple Watch 3!

Finally, the first announcement was made about the new smartwatch. It is highlighted that with the improvements in the operating system now it is possible to optimize the measurements and synchronize it with the machines that the user uses to train. It was also remarked that it includes a function to issue an alert in case the person’s heart rate increases.

According to cook, the last quarter was a 50% increase over the previous year. And he noted that it has a 97% customer satisfaction. The company celebrated that its first smart watch became the most used in the world, beating companies like Rolex.

As said in the leaks, the Apple Watch 3 has LTE wireless connectivity “to be online all the time,” Cook explained. It will also allow streaming of songs directly from the clock.

Thanks to the new dual-core processor, Siri can speak from Apple Watch 3. You will no longer need to look at the screen. It also has a 50% more efficient battery.

It has an electronic SIM, and they keep the same size as the previous edition. The new model would offer up to 18 hours of autonomy, according to Cook. As for its aesthetics, it is offered in different colors and with a variety of straps.

There are two versions of Apple Watch Series 3: one with LTE, which is worth USD 399 and another without connectivity that costs USD 349. Pre-Orders can be made from September 15 and will be released on September 22.

Apple TV!

Presentation of the new generation of Apple TV which, as leaked in recent days, supports 4K playback. It also has HDR, which allows you to reproduce super sharp images with the greater definition in the colors. Finally, Apple incorporates a technology that is already present in its main competitors.

The screen shows a fragment of the film Spiderman to demonstrate the warmth of sound and image that is achieved with the incorporation of HDR and 4K.

It has a super powerful chip, the A10X, which doubles the processing speed of the previous edition of the Apple TV. Another novelty is that soon you will be able to see sports and news live by that route. Remember that, as it happens today, Apple TV can still be used to manage the smart home through HomeKit.

Apple TV 4K price in the US starts at $179 (roughly Rs. 11,400), and it will be available to order on Friday, September 15, with availability from September 22. Apple TV 4K price in India is Rs. 15,900 for 32GB and Rs. 17,900 for 64GB.

iPhone 8!

Cook introduces the new generation of iPhones remembering that the first iPhone forever changed the form of communication. It emphasizes the role of Siri and the safety in this equipment. A video shows the new phones: iPhone 8 and iPhone 8 Plus. They come in three colors: silver, gray and gold. Like the previous edition, they are water resistant.

The iPhone 8 has a 4.7-inch display and the Plus version, 5.5-inch display. In both cases they have speakers that are 25% more powerful than in the previous edition, and integrate a new processor: Chip A11 Bionic six-core is also 25% faster than the iPhone 7. Also stands out the processing capacity of the new GPU, developed by Apple.

The iPhone 8 base has a 12MP rear camera, and the Plus version has two lenses with 12MP resolution and with the same focal aperture present on the iPhone 7 Plus. The camera also includes optical stabilization and can record videos in 4K. An enhancement is added to use the portrait and selfies function, which allows you to modify backgrounds and textures.

This eighth generation is described as “the first iPhone designed for augmented reality,” detailing a hardware and software integration to enable a more immersive user experience. One point that stands out is that the cameras are specially calibrated to enhance the augmented reality experience.

As rumored the iPhone 8 has wireless charging, standard Qi, the same that employs Samsung and other brands.

The iPhone 8 will come with 64GB and 256GB storage and will be sold starting at USD 699. The Plus version will be offered with the same storage options and will cost from USD 799. Orders can be made from 15 September and will be available from September 22.

The iPhone 8 price in India for the 64GB variant is Rs. 64,000, while the 256GB model costs Rs. 77,000. Likewise, the iPhone 8 Plus price in India has been set as Rs. 73,000 for the base 64GB storage variant, while the model with 256GB storage is Rs. 86,000. The iPhone 8 models’ release date in India is September 29, as part of the second phase of release.

iPhone X!

As advertised and desired: the iPhone X, with stainless steel housing and glass. This new phone has an OLED screen (the first Apple phone with this technology) of 5.8 inches and has no Home button. To move to the Home, you have to move your finger up. Integra 3D Touch and to activate Siri simply call with the voice, as is customary, or press a side button, as you do on the Samsung Galaxy S8 to enable the virtual assistant Bixby.

As estimated, it can be unlocked with facial recognition. This tool was baptized by Apple as Face ID. The system, powered by artificial intelligence, was trained to achieve a high level of accuracy. According to the company, the possibility of making a mistake is one in a million. He says he recognizes the face even when wearing makeup, glasses or accessories.

During the live demo, the Face ID failed twice! The third time was the charm. Maybe it did not help the poor lighting of place. Anyway, it was not confident that the much-praised tool did not work in the first attempts.

The information processing is done on the phone and without resorting to external servers, for greater security of the user. This biometric system can also be used to make payments from the phone.

The camera system it uses is called True Depth and allows you to generate animated emojis, which Apple calls “animojis.” A detail that caught the attention of the audience!

It has a 12 MP dual camera with optical stabilization on each lens (telephoto and wide angle, with the focal aperture of 1.8 and 2.4 respectively), as in the Samsung Galaxy Note 8. It is calibrated for reality increased.

It has the Bionic A11 chip, the same one used by the new Apple Watch. It has wireless charging, like the iPhone 8, and the battery is more powerful than the iPhone 7: lasts up to two more hours, they say.

A video shows all the features of the new smartphone. Tim Cook says that “the iPhone X is the future of smartphones” and that Steve Jobs would be proud of this product!

The iPhone X comes in 64GB and 256GB versions and price begins at $999. While you can pre-order the phone from October 27th, it will ship on November 3rd. The color options are silver and space gray.

In India, the iPhone X is priced at Rs. 89000 for the 64GB version.

GST to Play Spoil Sport?

YES! Apple charges different prices for its devices from country to country, depending in part on taxes and how each local currency compares with the U.S. dollar.

The iPhone X should not only be treated with the stereotype kidney selling jokes. Kindly ADD GST. GST will skyrocket the price of iPhone 8, iPhone 8 Plus, iPhoneX in India.

Customer: How much is the IPhone X?
Sales Rep: 89,000 onwards + GST
Customer: So, that’d be two kidneys + a small portion of my liver.

Sales Rep: Yup, that works!



"Macro means Big & Traveller is one who travels for Experiences, Not Destinations, "Experiential Journey of a Macro Guy" Follow me on Facebook, Twitter and Instagram #MacroTraveller

One Comment

  1. Cannot start Bluetooth Software. A required component is missing: error 4013. Please install Bluetooth Software again.I think the MacBook is Apple’s lightest It looks nice, serves a function, keeps the iPad thin, but is totally overpriced. Sadly, there are no alternatives.

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